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Our Story

FIT & NU® was founded by sisters Joslyn and Brittney Rae Reese in March of 2015, just two years after embarking on a life-changing backpacking trip through Central America. While traveling, the sisters embarked on individual pursuits to create healthy habits. 

Joslyn discovered how to use food to heal her body. She began her journey with juicing. Now, as a Certified Holistic Health & NUtrition Coach, she guides our clients on foundational ways to heal their relationship with food.

FITness Coach Brittney Rae used her love for dance as the gateway to transforming her body. Now, as a Certified Personal Trainer and Women’s Fitness Specialist, she challenges clients’ limiting beliefs through body and behavior change routines.

FIT & NU is a habit-based online health and wellness club that provides programs and services designed to support women of color in achieving optimal health and wellness. Our core values include impact, inclusion, whole-person, education, and empowerment.


Our programs are designed to address the most pressing health problems facing women of color, including a high risk of developing Type 2 diabetes and other chronic diseases, unhealthy and unsustainable dieting practices, negative self-talk, and destructive generational cycles related to health and wellness.

We sat down with The Uniquely Small Biz podcast to tell our story! Listen below to hear the tea. It's hot!

Core Values


Holistic Approach

We believe that true health and wellness come from a whole-person approach that considers all aspects of an individual's well-being.



At FIT & NU, we are committed to creating an inclusive environment that celebrates and values diversity in all its forms.



We are committed to providing our members with accurate and up-to-date information about health and wellness and practical skills and strategies to make positive changes.



At FIT & NU, we are committed to positively impacting the lives of our members and the communities we serve.



Empowerment is a core value of FIT & NU, as we believe that our members have the power to transform their lives and the lives of those around them.

The Impact

We measure and track the effectiveness of our programs and continuously innovate to improve our impact. Our goal is to help reduce the risk of chronic diseases like Type 2 diabetes while breaking unhealthy lifestyle cycles.

​According to the American Diabetes Association, women of color have a higher prevalence of diabetes compared to non-Hispanic white women.

Heart disease is the leading cause of death among women in the United States. Women of color are more likely to develop heart disease at a younger age and have a higher risk of dying from it compared to non-Hispanic white women. African American women have the highest rates of heart disease, followed by Native American, Hispanic/Latina, and Asian/Pacific Islander women.

Women of color are more likely to experience mental health issues such as depression, anxiety, and post-traumatic stress disorder (PTSD) compared to non-Hispanic white women. African American women have higher rates of PTSD and depression, while Asian American and Pacific Islander women have the highest rates of suicide ideation.

Women of color have higher rates of obesity compared to non-Hispanic white women in the United States. According to the Centers for Disease Control and Prevention (CDC), the age-adjusted prevalence of obesity among adult women (age 20 and over) in the United States in 2019-2020 was:

  • 54.8% for non-Hispanic Black women

  • 44.8% for Hispanic women

  • 38.3% for non-Hispanic White women

  • 17.4% for Asian women

These statistics highlight the crucial need for targeted interventions and policies that address the unique health needs and social determinants of health affecting women of color in the United States.
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